We’ve all heard the saying; it’s not what you know, it’s who you know.
Elements of this statement ring true. A lot of business comes through referrals – the ‘who you know’, and the best way to expand this network is to, you guessed it… network.
I think the importance of networking for business growth and development is something that needs to be shouted about, and is something that businesses need to do a hell of a lot more of – especially smaller start-ups. Not only can you generate leads and potential business, but networking will help to increase your brand awareness.
In the recruitment industry, networking and building your talent pool is absolutely crucial to success. If you can own the talent, you can own the market.
So, why aren’t we doing more of it?
I get that the idea of spending your evening making potentially awkward conversation with strangers isn’t that appealing. However, if you look past this and think about the potential benefits, networking can really be an appealing prospect.
To network successfully you need to manage your expectations and prepare.