Although you might not think it, Twitter is a great platform for job searching. With millions of active monthly users, there are endless opportunities waiting to be exploited.
In this now ‘digital age’ there is a huge amount of pressure on companies to have a strong online and social media presence. So, what does this mean? It means companies are now using social media to engage with their target audience. This makes them much easier to research and contact – great news for job seekers!
However, it is important to remember that this swings both ways. Yes, you may be able to easily research and contact a company, but they can also easily research and contact you. So if you wish to use Twitter to enhance your job search then you need to ensure that your profile is professional.
Keeping it Professional
As we all know, Twitter has finally released its long awaited new design. The layout was announced earlier this month and has since been rolled out amongst its users – now available to all. The new design has some great features that can really help to improve your job search.
Your Profile Picture
Keep it simple and professional. Ideally you want to be the only one in the picture – employers like to be able to put a face to the name.
Your Cover Photo
If you have checked out the new Twitter layout, then you will know that they have added a cover photo – similar to that of Facebook.
The cover photo provides an opportunity for self-promotion. Stand out from the crowd and catch the eye of a company looking to employ with a creative and unique cover photo. Check out this link to see a great example of how this can be done: www.twelveskip.com/tutorials/twitter/1267/twitter-header-size-dimension-2014.
Your Following
When using Twitter for the purpose of job searching it is important to think about who you follow, and more importantly, who’s following you. For example, if you wish to work in the field of recruitment, then it is great to have successful individuals/companies within the field following you. Now I know what you’re thinking? How do I get these people to follow me? Here are a number of things you can do:
1) Be active – post frequently and engage with your audience.
2) Keep on top of current trends – make sure your posts are interesting and industry relevant.
3) Participate in discussions
4) Produce interesting, informative and industry relevant content – if you have the time, blog about your industry.
Now let’s address who you are following. Are you following successful individuals in your field? Or companies that you are interested in working for? If not, then that is what you need to do.
Your Posts
It goes without saying, keep your posts professional! Avoid taboo subjects and keep swearing to a minimum.
Tell them what you’re About!
With the new Twitter comes the addition of big Tweets and pinned Tweets. These great features allow you to “tell employers what you’re really about”.
Ask yourself this “is your profile representing you the way you want to be represented?” If so, great! If not, try some of these tips to improve your profile and enhance your job search.
