According to a survey of social recruitment practices released in May by Jobvite, 80% of employers currently use or plan to use social media to find and attract candidates in 2014. Here are some of the reasons why;
Increased Visibility and a Wider Reach
With millions and millions of active monthly users across Facebook, Twitter, Google and LinkedIn, you can guarantee that your job openings will reach a wide and varied audience.
Brand Awareness
Social media activity increases the overall visibility of your company, leading to more followers and increased interaction, all of which are great for social media recruiting.
Increased and Improved Referrals
As word of your job opening spreads, the more interest and referrals you will generate.
It’s Free
Social media is 100% free! Budgets that might otherwise be spent on job boards, advertisements or referrals are eliminated.
Direct Communication
Social media allows you to send direct messages to potential candidates with ease.
Surplus Information
Social media can provide you with detailed information about potential candidates, from both a social and professional perspective. This is a great way to see if a candidate will be a good fit for not only the role, but your company.
Engaging
Social media is all about connecting with your target audience and sharing interesting and relevant information. Having a strong and engaging social media presence will encourage others to follow you.
There is no denying the power of social media. With millions of active monthly users, many of whom are seeking new job opportunities; it makes perfect sense to integrate social media into your recruitment strategy.
From free online platforms to increased brand awareness, social media recruitment is a great way to seek employees for your business – so why not give it a try!
