Recruiting the right candidate for your business is incredibly difficult. You want to hire a candidate who is ambitious and talented, because they’re going to be an integral part of the growth of your company. That’s why you don’t want to get this decision wrong.
When you hire a new employee, you need to make sure they’re going to fit in with the rest of your workers and that they’re going to bring something new to the table. This isn’t straightforward, but as someone who’s recruiting new candidates, you have to be able to achieve these things. One of the ways you can make sure you’re attracting the right kind of candidates is to employ the best content marketing techniques.
Produce engaging videos about your company
To attract the best of the best, you need to make sure your company stands out from the crowd, and using video content is one way you can do this. A video will help you to show candidates what it is that your organisation does, whilst also showing off your company in the best light. It demonstrates to candidates that you’re forward-thinking, innovative and on top of your game – which is exactly what they’ll be looking for in their next company.
Videos are also an interactive way to get your message across to candidates, as they are incredibly easy to digest. Embed videos on social media and interested applicants will see that you’re a desirable place to work.
Don’t just stop there, however. Try to use as many different types of content to show off your company, including blogs, infographics and social media posts.
Write your job descriptions with SEO in mind
To attract the best quality candidates, you need to make sure your job advert is going to be appearing in all of the right places. To do this, you need to write a well-written job description that employs SEO techniques, to make sure it’s visible to those who are searching for this type of position. Candidates will be using search engines to try and find work, so SEO tactics are essential in job descriptions.
Try to include a strong, compelling job title along with the salary and location. Don’t abbreviate any words, assuming candidates will understand them, and have a professional writer look over your description to make sure it’s as engaging and appealing as possible. The worst type of job ad is one that looks spammy, has spelling mistakes and isn’t concise.
Use social media to your advantage
The majority of people today are engaged with social media in one way or another, whether this is for chatting to friends or keeping up to date with the news. This means that you not only need to make sure your job ads are appearing on these channels but that your company is represented well on them too. Candidates will be looking at social media when they’re looking for jobs, so you need to have a strong presence on here. LinkedIn is the most prominent source, due to its professional nature but don’t forget to utilise other areas too. It does cost to post a job ad on LinkedIn but it does filter through all of the professionals on this channel to place your advert in front of candidates that are a good fit.
However, if you are short on budget, you can post your ads via your own newsfeed, getting people to share and like it to increase its reach.